Glamingo Dashboard

250 Merchant Goal

0 signed/active 0 in pipeline 67 total tracked Target: 250 by Dec 2026

identified

researched

Category Breakdown

korean-beauty-salon

indie-salon

Merchant	Category	Stage	Priority	Score	Grade	ER%	Days	Instagram	Contact	Owner	Next Action
AUBE Beauty Salon aube-beauty-salon	indie-salon	researched	HIGH	—	—	—	0d	@aubesgwheelock	@ W	mradul	Draft pitch on multi-outlet coordination + Fresha cost savings
Bada Hair Salon bada-hair-salon	korean-beauty-salon	researched	HIGH	43	B+	0.60%	0d	@badahair.sg		mradul	Find email address and send cold email sequence
Grace Nail grace-nail	indie-salon	researched	HIGH	—	—	—	0d	@gracenail.sg	@ W	mradul	Draft pitch on discovery marketplace + online booking page
Jo:Hwa Hair & Living johwa-hair-living	korean-beauty-salon	researched	HIGH	47	A	0.60%	0d	@johwa.sg	W	sankaran	Send personalized pitch — champion prospect
Suchehwa By Ted suchehwa-by-ted	korean-beauty-salon	researched	HIGH	42	B	0.90%	0d	@suchehwa_by_ted		sankaran	Send personalized pitch — best engagement quality
Walking On Sunshine walking-on-sunshine	korean-beauty-salon	researched	HIGH	43	B+	0.22%	0d	@walkingonsunshine.sg		sankaran	Send cold email with audit report
Cheongdam Skin Management cheongdam-skin-management	korean-beauty-salon	researched	MED	32	C	0.10%	0d	@cheongdamskin		sankaran	Send cold email with audit insights
Euro Sense Hair Studio eurosense-hair-studio	indie-salon	researched	MED	—	—	—	0d	@eurosensesg	@	mradul	Draft pitch on online booking page for multi-outlet
JSM Beauty Singapore jsm-beauty-singapore	korean-beauty-salon	researched	MED	36	C+	0.29%	0d	@jsmbeauty_sg		sankaran	Review — may not be salon target (makeup brand)
Keller Hair Studio keller-hair-studio	indie-salon	researched	MED	—	—	—	0d	@kellerhairstudio	@ W	mradul	Draft Instagram audit offer as door opener
Korea Beauty Centre korea-beauty-centre	korean-beauty-salon	researched	MED	31	C	2.10%	0d	@koreabeautycentre		sankaran	Send cold email — hidden gem with best engagement rate
Lux Nails & Spa lux-nails-spa	indie-salon	researched	MED	—	—	—	0d	@luxnailsspasingapore		mradul	Draft pitch on online booking page + discovery marketplace
Apgujeong Hair Studio apgujeong-hair-studio	korean-beauty-salon	researched	LOW	27	D	0.07%	0d	@apgujeonghairstudio		sankaran	Deprioritize — severe engagement crisis
DuSol Beauty dusol-beauty	korean-beauty-salon	researched	LOW	—	INACTIVE	—	0d	@dusolbeautysg		sankaran	Skip — inactive/abandoned account
L'Atelier Novena latelier-novena	korean-beauty-salon	researched	LOW	—	MICRO	6.30%	0d	@latelier.novena		sankaran	Monitor — micro-account, high stagnation risk
Myeongdong Hair Studio myeongdong-hair-studio	korean-beauty-salon	researched	LOW	24	D-	0.04%	0d	@myeongdonghairstudio		sankaran	Deprioritize — algorithmically dead
8titude Korean Hair Salon 8titude-korean-hair-salon	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Agassi Korean Hair Salon agassi-korean-hair-salon	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
AND.YOU Korean Hair Studio and-you-korean-hair-studio	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Aqua Hair Korean Salon aqua-hair-korean-salon	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Arch Angel Brow arch-angel-brow	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Avone Beauty Secrets avone-beauty-secrets	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Beaute Nails beaute-nails	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Cheongdam Aesthetics cheongdam-aesthetics	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Ciel Korean Hair Salon ciel-korean-hair-salon	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
COVO Hair Salon covo-hair-salon	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Doremi Korean Hair Salon doremi-korean-hair-salon	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Dream Plastic Surgery dream-plastic-surgery	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Dreamlash dreamlash	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Goyo Headspa goyo-headspa	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Hair Plus Korean Salon hair-plus-korean-salon	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
HAN HAIR STUDIO han-hair-studio	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Hanbang Skin Solutions hanbang-skin-solutions	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Head Spa & Massage Korean Head Spa head-spa-massage-korean	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Ji An's Korean Hair Studio ji-ans-korean-hair-studio	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Julia Beauty julia-beauty	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Juno Hair juno-hair	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Kglow Skinlab kglow-skinlab	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Korea Scalp Makeup Singapore SMP korea-scalp-makeup-smp	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Korean Head Spa (Ayurveda-style) korean-head-spa-ayurveda	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Kowayo Aesthetic Clinic kowayo-aesthetic-clinic	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Kskin Korean Express Facial kskin-korean-express-facial	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Mago Korean Beauty Salon mago-korean-beauty-salon	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Miin Hair & Beauty miin-hair-beauty	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
MIKO HAIR miko-hair	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Miss Korea Hair & Nail miss-korea-hair-nail	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Nail County nail-county	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Nails by YS nails-by-ys	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Ocean Korean Hair Salon ocean-korean-hair-salon	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
ON Hair Salon on-hair-salon	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
OneMe Beauty Spa oneme-beauty-spa	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Ozhean Zoey ozhean-zoey	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Peachy Skin Bar peachy-skin-bar	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Prestige Eyebrow prestige-eyebrow	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Pro Trim Hair Salon pro-trim-hair-salon	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Salon B salon-b	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Seoul Aesthetic Clinic seoul-aesthetic-clinic	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
SkinGO! skingo	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Smoovee Skin Korean Hair Removal smoovee-skin-korean-hair-removal	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
StyleNa Korean Hair Salon stylena-korean-hair-salon	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
The Space Korean Hair Salon the-space-korean-hair-salon	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Unnie's Korean Hair Salon unnies-korean-hair-salon	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
WINE Hair Boutique wine-hair-boutique	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Wonderstudio Singapore wonderstudio-singapore	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
YOO Korean Hair Salon yoo-korean-hair-salon	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
You Are My Sunshine you-are-my-sunshine	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence
Zinc Korean Hair Salon zinc-korean-hair-salon	korean-beauty-salon	identified		—	—	—	0d	—		sankaran	Research digital presence

Mission & Positioning

What We Are

Consumer-facing beauty & wellness discovery platform
Marketing channel for merchants to attract customers
AI-powered booking experience
Revenue growth partner for merchants

What We Are NOT

Point-of-sale system
ERP / backend management tool
Employee tracking or HR system
Payment reconciliation system

"Glamingo brings you customers through a consumer platform they love. We handle bookings so you can focus on your craft."

Phase 1 Goals

Primary	10 pilot merchants with 100% platform adoption
Pricing	SGD $50/month flat — no commissions on bookings
Scale Target	250 merchants by Dec 2026 = $12,500/month ARR
Mode	Legitimacy mode — look real, not viral

Target Segments

Primary	Korean beauty salons (hair, perms, colour) — heavy IG users
Primary	Indian/Malay-owned nail & hair salons, HDB/standalone
Primary	Chinese salons (hair, facial, mixed services)
Secondary	Facial & massage, mall-based, multi-outlet, premium

Product Offerings (Live)

Discovery Marketplace

AI-optimised brand page on Glamingo — mini website that ranks on Google & AI search

For: No website / weak presence

Online Booking Page

Shareable booking link for IG bio, WhatsApp, website, QR codes. 24/7 booking.

For: WhatsApp booking chaos

Glamingo Studio

AI content generator — enter salon URL, get professional IG posts in minutes

For: No time for content

Instagram Audit

50-point digital presence audit scored against industry benchmarks

For: IG not working / low engagement

Core Platform

Calendar, staff scheduling, customer database, analytics, multi-outlet management

For: Juggling multiple apps

WhatsApp AI Chatbot

AI chatbot handles booking requests & FAQs 24/7 on salon's WhatsApp

Coming Soon

Social Media (Legitimacy Mode)

Instagram	3-4 posts/week — consumer lifestyle
LinkedIn	2 posts/week — founder thought leadership
TikTok	1-2 videos/week — trend-aware reach
Facebook	1-2 posts/week — cross-post from IG
Blog	1 post/week — SEO + authority

Goal is NOT engagement or virality. Goal is looking like a real consumer brand when merchants check us out.

Competitive Positioning

vs Fresha	Lower cost ($50 flat vs 20-30% commission), plus full platform
vs Generic booking	Salon-specific features, services, staff management
vs Canva/ChatGPT	Learns your salon brand, generates on-brand content
vs Manual WhatsApp	AI handles it 24/7 (coming soon)
vs No online presence	Brand page + marketplace + SEO

Never name competitors directly in outreach. Position on Glamingo's own merits.

Brand Identity

Personality

Friendly not corporate. Tech-forward not intimidating. Practical not theoretical. Helpful not salesy.

Archetype: The Ally — capable friend with the right tools at the right time.

Voice

70% casual / 30% professional. 60% playful / 40% informative. Like a well-connected friend recommending wellness spots.

Two voice docs: brandidentity.md (B2C) and outreach-voice-guide.md (B2B)

Visual

Primary: Warm coral (#FF7F7F), Soft pink (#FFB6C1), Peach (#FFDAB9)

Secondary: Deep teal (#008080), Sage green (#9DC183), Gold (#D4AF37)

Daily Pipeline Workflow

How to use Claude Code for merchant research, outreach, and closing — every day.

Morning: Check Your Queue

/brief

Generates a pipeline snapshot: how many merchants at each stage, who needs action today, top prospects to prioritize, team workload split.

Research a Merchant

Use the beauty-industry-analyst agent:

Task(beauty-industry-analyst, "Research digital presence of [Salon Name]")

The analyst follows our 8-step SOP: website audit, booking check, owner identification (ACRA Bizfile, LinkedIn, Google reviews), social media, Google Maps, growth signals, hook synthesis.

Output: pipeline/{category}/{slug}/audit.md + updated manifest.yml

Draft Outreach

/merchant "Draft cold email for walking-on-sunshine"
/merchant "Draft WhatsApp sequence for bada-hair-salon"
/merchant "Draft Instagram DM for grace-nail"

The merchant agent reads the manifest + audit, then generates personalized outreach using our templates. Three channels available:

Channel	Template	Messages	Spacing
Email	cold-email-templates.md	2-email sequence	Day 0, Day 3
WhatsApp	whatsapp-templates.md	3-message drip	Day 0, Day 3, Day 7
Instagram DM	instagram-dm-templates.md	3-message drip	Day 0, Day 5, Day 10

Handle Replies

/closer "Handle this WhatsApp reply from walking-on-sunshine: '[paste reply]'"

The closer agent classifies the reply (interested, curious, pricing question, objection, etc.), reads the merchant's full context, drafts an appropriate response, and recommends a pipeline stage update.

Human approval gate: Nothing gets sent without you reviewing and approving first.

Available Skills (Slash Commands)

Command	Agent	What It Does
`/merchant`	glamingo-merchant	Draft outreach (email, WhatsApp, DM), pitch decks, one-pagers
`/closer`	glamingo-closer	Handle merchant replies, classify intent, draft responses
`/brief`	(standalone)	Morning pipeline briefing — snapshot + action queue
`/blog`	glamingo-blog	SEO-optimized blog articles
`/social`	glamingo-social	Instagram, TikTok, Facebook, LinkedIn content
`/visual`	glamingo-visual	Visual briefs and AI image generation prompts
`/marketing`	glamingo-marketing-director	Campaign planning, content review, quality assurance
`/founder`	glamingo-founder	Business strategy review, critical feedback

The beauty-industry-analyst has no slash command — invoke directly via Task tool.

Key Templates

Outreach

cold-email-templates.md — 2-email sequences
whatsapp-templates.md — 3-message WhatsApp drips
instagram-dm-templates.md — 3-message DM drips
outreach-voice-guide.md — B2B tone & personality

Research

salon-research-sop.md — 8-step research process
analysis-prompt.md — Instagram audit prompt
scoring-rubric.md — 50-point scoring system
mini-audit-template.md — Quick audit format

Operations

offerings-reference.md — Product catalog + pain point mapping
delegation-sop.md — VA task procedures
industry-report-template.md — Report structure

Pipeline File Structure

pipeline/{category}/{merchant-slug}/

├── manifest.yml     # Contact info, stage, priority, touchpoints

├── audit.md         # Digital presence audit

├── notes.md         # Meeting notes (append-only)

└── outreach/        # Dated outreach materials

    └── 2026-03-01_cold-email.md

Pipeline stages: identified → researched → contacted → meeting → negotiating → signed → onboarding → active

Common Workflows

Batch Research (5 merchants)

Task(beauty-industry-analyst, "Research these 5 merchants: [list names]. For each, follow the 8-step SOP, create audit.md, and update manifest.yml.")

Outreach Batch

/merchant "Draft cold emails for all HIGH priority merchants in 'researched' stage assigned to me"

Weekly Content

/marketing "Plan this week's content" → /blog + /social + /visual (parallel) → /founder "Review outputs"